Privacy Policy
Last updated: 27 March 2026
1. Who We Are
Reaktiv AI (“we”, “us”, “our”) is a UK-based company providing AI-powered lead regeneration and database reactivation services.
Website: https://reakktivai.com
Email: [email protected]
2. What Data We Collect
a) Website Visitors
- Name, email, phone number (via contact forms)
- IP address, browser type, device information
- Website usage data (pages visited, session duration)
b) Client Data (B2B)
When providing services, we may process:
- Customer databases provided by clients
- Contact details (names, emails, phone numbers)
- Engagement and interaction data
c) Automatically Collected Data
- Cookies and tracking technologies
- Analytics data (e.g., traffic, behaviour)
3. How We Use Data
We use data to:
- Respond to enquiries and generate leads
- Deliver AI-driven outreach and reactivation campaigns
- Automate communications via email/SMS/CRM systems (GoHighLevel)
- Improve campaign performance and AI models
- Provide reporting and insights to clients
4. Legal Basis for Processing
Under UK GDPR, we rely on:
- Legitimate Interests – for B2B marketing and lead regeneration
- Contractual Necessity – to deliver services to clients
- Consent – where required (e.g., marketing opt-ins, cookies)
5. AI & Automated Processing
We use AI systems to:
- Analyse contact databases
- Personalise outreach messages
- Optimise campaign performance
These systems may involve automated decision-making, but no decisions with legal or similarly significant effects are made solely by automated means.
6. Data Sharing
We may share data with trusted third parties, including:
- CRM platforms (GoHighLevel)
- Automation tools (GoHighLevel)
- Email/SMS delivery providers (GoHighLevel / Spaceship)
- Cloud hosting and analytics providers
All providers are required to process data securely and lawfully.
7. International Data Transfers
Some of our providers may be located outside the UK.
Where this occurs, we ensure appropriate safeguards such as:
- UK International Data Transfer Agreements (IDTA)
- Standard Contractual Clauses (SCCs)
8. Data Retention
We retain:
- Website enquiry data: up to 24 months
- Client campaign data: as agreed contractually
- Analytics data: typically up to 26 months
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction or deletion
- Object to processing (especially marketing)
- Restrict processing
- Data portability
To exercise your rights, contact: [email protected]
10. Cookies
We use cookies for:
- Website analytics
- Performance tracking
- Marketing optimisation
You can manage cookies via your browser or our cookie banner.
11. Data Security
We implement appropriate technical and organisational measures, including:
- Secure cloud infrastructure
- Access controls
- Encryption where appropriate
12. Complaints
You can complain to the UK Information Commissioner’s Office (ICO):
https://ico.org.uk
13. Changes to This Policy
We may update this policy periodically. Updates will be posted on this page.